It was the words that I heard in class that began to form an idea in my head. Balance. A single word, an idea. Physical meets mental. Balance is also something designers are very aware of. The space: on paper, our environment, or on a web page. I think about balance when designing a new logo for a client, an annual report for a non-profit organization, or an ad for an interior designer.
As a graphic designer, I embrace the simplicity of less. It goes to every thing I do, what I believe, and how I live. I’m inspired by the Japanese aesthetic of Wabi-Sabi. Characteristics include asymmetry, simplicity, intimacy, appreciation of the process and understated elegance.
As a true minimalist, I believe that less is more. Communication does not mean including everything. But it does mean getting the message heard and understood. Sometimes you can say more by not saying anything, and that bigger does not mean better. Much can be said about the importance of white space: giving the viewer room to pause and take it in.
Our opportunity, as designers, is to learn how to handle the complexity, rather than shy away from it, and to realize that the big art of design is to make complicated things simple. — Tim Parsey
http://www.winterandconstruction.com
Phone: 773.368.6112
No Responses to “Meet our advertisers: Susan Fireside of Winter and Construction”