I called my coach a couple weeks ago when I was considering working with an advisor on growing illumine and she said: “Lourdes, experts hire experts.”
I could not have created illumine alone. I’ve always hired a managing editor, depended on writers, photographers and designers to make it all happen. On top of that, I hire coaches, consultants, and I attend a lot of conferences, web classes and enroll in mastermind groups, truly whatever I consider to add value, an opportunity to learn and will move the needle on my business. I will do what I can afford (time and resources) to do.
While I love learning new things, I also have a pretty healthy idea what my limits are. Sometimes, maybe even most of the time, what needs to get done, should not be done by me, but rather, should be done by an expert: Someone for whom this is their passion and expertise, can do it without getting bogged down in unnecessary details, and who will do it much quicker than I can because I’m still a novice.
This has saved me time and has made illumine have a stronger brand message.
So in your life, who could you hire to do something better than you can, for better results, time savings, more impact, more fun?
illumine Turns 6
Lesson #1, from a Founder
Lesson #2, from a Founder
Lesson #3, from a Founder
Lesson #4, from a Founder
Lesson #5, from a Founder
Lesson #6, from a Founder